A simple definition
The definition of the term “Woke” seems confusing to many. I was one of them until my decision to define it for myself so I can move on to the next new term I am unsure of.
I usually strive to make these commentaries short because my attention span is probably pretty typical of those who read newsletters and blogs on the net. It’s shortish. There are a lot of things to read but never enough time to get to them all. Sometimes I don’t even to finish the ones I start. So let’s get to it.
It’s simply this: The term “Woke” merely describes corporate virtue signaling.
Lots of companies do it. Most of the ones who misjudge the public appetite for being insulted (by the people who want to sell them things) lose a bunch of their customers and many potential new customers as well.
Right now a lot of companies are leaning far left in the “virtues” they signal just as the population decides that they have had enough of that direction. Other companies did the same thing some odd decades ago when they decided to lean far right just when people tired of being told how immoral they were. Those companies got creamed, too.
Why lean at all if you don’t have to?
Will Rogers once said of Calvin Coolidge, “He is the first president to discover that what the American people want is to be left alone.”
Corporate presidents aren’t US presidents, although many seem to imagine they are. But the message is the same to those egotistical, virtuous blockheads. The question is: will they ever figure it out?
The smart companies are the companies that are just as silent as Cal was.
Here is some virtue signaling on my part. I care about your time so I made this short. Three hundred fifteen words. Brevity is a virtue.